You don't need a huge marketing budget to launch your startup. You need the right platforms to showcase your product, reach potential customers, and get your first users.
Whether you're building a SaaS product, an AI tool, a developer tool, or a side project, these platforms can help you get more visibility.
1. Popular Startup Launch Platforms
Start by showcasing your product on established platforms where founders, makers, and early adopters discover new products.
- Product Hunt
- BetaList
- Peerlist
- Uneed
- DevHunt
- Microlaunch
- Fazier
- EarlyHunt
- LaunchKoala
- StartupBase
- Tiny Startups
- SideProjectors
- Indie Hackers
- Hacker News
2. AI Tool Directories
If you're building an AI-powered product, submit it to directories where users search for AI tools and services.
- There's An AI For That
- Toolify
- Futurepedia
- Dang AI
- Findly Tools
- Acid Tools
- Aura++
- ShowMeBest AI
- AI Agent Store
- Crazy About AI
- DokeyAI
- OpenAlternative
- Twelve Tools
- ToolFame
- NewTool
3. SaaS and Software Directories
These platforms can help potential customers discover your software, compare alternatives, and learn about your product.
- G2
- Capterra
- GetApp
- SaaSHub
- AlternativeTo
- SourceForge
- TrustRadius
- Software Advice
- GoodFirms
- Crozdesk
- Tekpon
- Serchen
- StackShare
- LibHunt
- SaaS Genius
- SaaS Bison
- SaaS Fame
- SaaS Grow
- Stackledge
- SimilarLabs
4. Startup and Product Launch Directories
Explore smaller launch directories to find additional opportunities to showcase your project.
- StartupRanking
- Startup Stash
- Launching Next
- StartupFA
- StartupBuffer
- Nick Launches
- Launch Llama
- PeerPush
- BetterLaunch
- Starter Best
- LaunchNest
- SaaSTool
- Open Launch
- DeepLaunch
- Launchpadly
- LaunchBuff
- LaunchIt
- Smol Launch
- MegaLaunch
- Brick Launch
- LaunchStreak
- LaunchIgniter
- SuperLaunch
- LaunchIt Site
- FastLaunch
- Launch Panda
- Let's Launch Today
- ScrollLaunch
- Make It Last
- LaunchClash
- Launch List
- ShipBoost
- Shipybara
- LaunchKoala
5. Developer and Open-Source Communities
For developer tools, APIs, libraries, and open-source projects, these communities can help you reach technical users.
6. Business and Startup Discovery Platforms
These platforms can help you build credibility, connect with other founders, and make your company easier to discover.
- Crunchbase
- Wellfound
- AppSumo
- Startups FYI
- Startup Inspire
- Startup Vessel
- Startup Benchmarks
- Startuups
- Manta
- TrustMRR
7. More Places to Showcase Your Product
You can also explore these directories and discovery platforms for additional exposure.
- 10Words
- FeedMyApp
- Findly Tools
- Toolfolio
- ToolDirs
- All Tools Directory
- List Your Project
- Show My Sites
- Post Your Startup
- Publish Your SaaS
- EasyLaunch
- Easy DoFollow
- DoFollow Tools
- MarketingDB
- MeWebLink
- Bowora
- ConfettiSaaS
- Huzzler
- NavFolders
- ListBulb
- TinyShelf
- Launchpadly
- Dodo Payments Directory
My Startup Launch Strategy
Don't submit your product everywhere at once. Focus on the platforms most relevant to your target audience.
- Start with 10 platforms. Choose directories that match your product category.
- Prioritize free submissions. Check whether a platform charges a listing fee or requires a paid plan.
- Write unique descriptions. Explain your product's main benefit, key features, and target audience.
- Use relevant keywords. Help people find your product through search engines and directory searches.
- Track results. Measure referral visits, signups, and paying customers.
- Repeat what works. Spend more time on platforms that bring relevant visitors and actual users.
Are All These Platforms Free?
No. Some platforms offer free submissions, while others charge fees, require approval, or have specific eligibility rules. Some may also change their submission policies or become inactive.
Check each website before submitting your product. A free listing does not guarantee traffic, backlinks, or new customers.
Bonus: Discover and Launch Products on Brivoy
I’m the maker of Brivoy, a product discovery and launch directory where makers can showcase their products and help people discover useful tools, apps, and startups.
If you're launching a new product, building a SaaS, or working on a side project, you can check out Brivoy and explore its product listings.
Disclosure: Brivoy is my own project, and I’ve included it in this list transparently. Please check the website for current submission options and requirements.
Final Thoughts
Launching a startup is only the beginning. Getting your product in front of the right people is what helps it grow.
Use this list as a starting point, test different channels, and focus on the ones that deliver real results.